If you’re like most business owners and executives, you understand the value of marketing your brand online. Google alone processes more than 4 billion search quarries each day, and every one of those is a potential customer. So you went out and got yourself a shiny new website; now what? How do you go about generating traffic, developing brand authority, and turning visitors into customers? It seems like a daunting task because, quite frankly, it is. With so many companies and apps out there pushing SEO, SEM, Social Media Management, Video Marketing, PPC, and countless other services, you can easily find yourself overwhelmed and unsure of where to start. While each of these options/choices can be an important component of your overall online marketing strategy, we’ve summed up what we believe to be a few of the top online marketing tactics for 2017:
1. List Building & Email Marketing
This seems really old simplistic, right? But don’t be too quick to brush it off. According to a recent study by Content Marketing Institute, 91% of marketers rated email as the most important distribution channel for content and marketing success. For example, Buzzfeed reportedly added one million email subscribers in 2016. That’s one million opportunities to distribute your content directly and engage with potential customers on a regular basis. List-building is the backbone of email marketing, though it can be challenging if you don’t know where to start. The key to building a large email list – according to 85% of marketers in a CMI study – is efficient, high-quality content followed closely by strategy. In short you should have a plan, know who you are trying to reach and how you’re going to reach them, produce high-quality content, while ensuring that you guide traffic towards your sales funnel. It is also essential to build your email list for future campaigns.
2. Content Marketing
If you read the first marketing tactic, than you already know that the most important factor in online marketing is producing original, high-quality, engaging content that is both efficient and consistent. This is a major focus for many enterprise brands in 2017, and should also be a part of your strategy. In a recent report, 53% of marketers claimed that their success was a result of placing marketing content as their greatest priority. They verified that allocating more time to content was essential to prospering in their field. It is vital to be aware of this trend. The market is changing, and dollars are quickly transitioning from traditional channels to online ones. If you do not have the staff to produce high-quality content, than you must enlist a professional to ensure you are creating content, targeting the proper demographic, and distributing that content so that it garners maximum results. Also ensure that all content guides your viewers towards the initial stages of your sales funnel. This will guarantee that you are able to engage with your audience in the future while also establishing brand authority in your respective sector. Closely monitor conversion rates to establish what type of content your readers like and dislike, and make sure to release content consistently and often!
3. Video Marketing
Do you know what the second largest search engine in the world is? YouTube. That’s right – YouTube isn’t just for cute cat videos, dare devils, and music videos; it is also a vital tool to connect with new viewers. With quality content, you will convert these viewers into new customers. A few of the keys to video marketing success include a comprehensive strategy, compelling videos, and a multi-channel distribution network. You must also monitor conversion rates to ensure you are producing content that transforms your viewers into customers.
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