Oceas Outdoors established itself as the #1 selling outdoor blanket on Amazon, and looked to expand into retail distribution as well as explore potential licensing opportunities. They developed a graphically-driven online store, a cause marketing initiative, and gained traction across social channels. Now, they looked to establish niche and big-box retail distribution with key retailers and engage leagues and teams to introduce the brand and explore licensing opportunities.
We engaged by conducting a comprehensive brand audit, clarifying brand voice, character, and key points of differentiation, as well as ensuring minimum compliance requirements were met. Next, we conducted market analysis, identifying hyper-aligned retailers and developing a detailed distribution strategy and pitch. Once approved, we began executing our strategy, engaging key buyers and pitching the value proposition and brand character of Oceas Outdoors. Next, we began identifying hyper-aligned teams & organizations opening dialog to illustrate the Oceas Outdoors value proposition and engage decision makers. Finally, we liaised between retailer and brand, ensuring timely data transfers and seamless execution to deliver a thriving distribution relationship.
Nearly immediately, we negotiated distribution to Touch of Modern’s audience of over 18 Million monthly users, including a customized email blast to their email list of over 11 Million subscribers. Additionally, we negotiated to earn Oceas Outdoors a unit price 11% higher than ToMo’s standard model for new products, instantly delivering increased profitability across their product offering.
Next, we successfully placed Oceas Outdoors products into the worlds largest retailer, Walmart, exposing the brand to over 100 Million monthly shoppers.
Leveraging our book of business, we were able to successfully introduce Oceas Outdoors waterproof outdoor blankets to MLS executive leadership, leading to an in-person meeting between Oceas ownership and MLS leadership at the league office in New York City to discuss licensing opportunities.
Finally, we introduced Oceas Outdoors products to our contacts at Learfield IMG Collegiate leading to licensing negotiations for more than 5 NCAA universities.